Cruze's carefree attitude and calming mantra are established by employing a gradient background made of Turquoise Blue and American Purple. The user is given a sense of comfort by blending them with Royal Pink. As a result, the brand identity is given a "Miami Vice"-like attitude.
The majority of the typography is done in Akzidenz, with DDH Story Brush being utilized only for the tagline. Alternatively, all of the text descriptions are written in the Helvetica typeface, which is both reliable and simple to read.