The first thing I did when working on the design was create the small shapes and illustrations that were used throughout the landing page. I used Storyset and Blobmaker to do so. I really recommend these tools for minimalistic designs similar to that of Rentlog. They are clean, visually striking, and recognizable. 

Apart from the design, given that it was a landing page, I needed to showcase everything that was important to the user: stats, benefits, and calls to action. Unfortunately, I do not know if the project became successful, as the rest of it (backend development of a CRM) went out of my attributes. Yet, even after two years, I am more than satisfied with how the website looks and behaves.